Miri Rodriguez is the Global Head of Internships at Microsoft and an award-winning digital marketer and storyteller. She is also the author of Brand Storytelling: Put Customers at the Heart of Your Brand Story . Miri is an advocate for developing brand narrative across many sectors and industries around the world. We talk about empathy and other soft skills that help in designing distinctive narratives and the importance of building a brand. You can use this code to get her book: SMKSTORYTELLING20