Born between about 1980 and 1996, millennials saw the advent of the internet--unlike Gen Z, who were born after it became a household term. Living online comes naturally to millennials, but they still remember and value older ways of doing things. That means companies have to up their omnichannel marketing game if they want to win over this versatile crowd.

We talk with a member of the millennial generation today as we continue our series on how the generations like to shop and pay. Ellen Straus, the strategic sales director of global e-commerce and retail at FIS Worldpay, tells us why she and her peers embrace digital payments but still like to shop in stores, and how retailers can use data to engage millennials with the meaningful online and “IRL” experiences they seek. 

FIS Worldpay’s Ellen Straus is our insider guide to millennials as we explore trends in how her generation likes to shop and pay. 

Topics include:

• Why millennials like to research online but shop in stores
• How brick and mortar stores contribute to the brand experience
• What millennials expect from an omnichannel shopping experience
• How data can help brands engage millennials at every touchpoint