Episode 183 of the Sports Media Podcast features three guests. First up is NBC Sports host and play by play broadcaster Mike Tirico, whose assignments include the Olympics, NFL, horse racing, golf, and Notre Dame Football. He is followed by a panel featuring Austin Karp, managing editor/digital of Sports Business Journal and Jon Lewis, founder and editor of Sports Media Watch and the Sports Media Watch podcast with TJ Rives.  In this podcast Tirico discusses his Beijing Olympics experience; the environment of China for NBC Sports; Tirico’s comments on Kamila Valieva and the IOC; his thoughts on Beijing being the least-watched Olympics ever; the future of the Olympics as a viewership play; the prospect of Al Michaels leaving for Amazon and taking over Sunday Night Football; navigating wanting to do NFL football while Michaels was still in the booth; the researchers for the Olympics; the sharing of on-air people between networks; his dream of calling an NBA game with Charles Barkley, and more.  Lewis, Karp and Deitsch discuss the Beijing Olympics viewership; what to make of the Olympic brand heading forward; NFL scheduling on Christmas Day in 2022; Daytona 500 viewership and NASCAR’s brand; PGA Tour and Phil Mickelson; what kind of viewership the NCAA Tournament will get, and more.  You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher and more.   To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices