Microsoft moves further into the gaming market with Activision Blizzard purchase
Podcast |
Marketplace Tech
Publisher |
Marketplace
Media Type |
audio
Categories Via RSS |
News
Technology
Publication Date |
Jan 19, 2022
Episode Duration |
00:08:18

Microsoft announced plans this week to buy game developer and publisher Activision Blizzard, known for games like World of Warcraft and Overwatch, for an all-cash deal worth almost $69 billion. Both companies are big players in the gaming market — Microsoft makes the Xbox — meaning the massive deal is likely to attract scrutiny from antitrust regulators, even as Activision Blizzard continues to face allegations of sexual harassment and discrimination. Marketplace’s Kimberly Adams speaks with Dina Bass, Seattle bureau chief and technology reporter for Bloomberg News, to get a sense of Microsoft’s strategy.

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