Close your eyes and imagine for a moment that you're on the beach in an outfit that Diane Keaton would wear, looking through a book of Ina Garten recipes with a cashmere sweater tied across your shoulders.If any of this appeals to you, you might be what's known on TikTok as a "coastal grandmother."It's a term coined by 26-year-old TikTok creator Lex Nicoleta to describe a beachy, romantic aesthetic.We discuss the coastal grandmother vibe and what it can tell us about how trends circulate online. We also get into how trends like these encourage consumerism. Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Find us on Twitter @1A.