You’re a young marketer who needs a win–how do you test audio, show it works, and not get fired? Fear not, because on this episode of The Media Roundtable: Industry Edition, we're joined by a true marketing superhero: Allan Jones, CEO of Bambee. Allan shares his incredible origin story with us, including how he built the audio program from scratch for ZipRecruiter, turning them into an institution in the audio space and fueling their growth from a seed-level startup to a publicly traded billion-dollar concern. Hosted by our very own Dan Granger, CEO of Oxford Road, and joined by attribution experts Giles Martin and Kyle Jelinek, we delve into the messy and intractable issue of attribution. We explore the challenge of doling out credit fairly and how even a small improvement in attribution can unlock massive scale for your business.