Audio is a powerhouse marketing and advertising medium, that to some, may be discounted by some media strategists for its lack of visual stimulation. Yet, we are ‘listening’ to music, spoken word, podcasts on so many various platforms that, not only has it become even more pervasive in our lives than ever before, but now that music may be coming through platforms such as Connected TVs, Amazon Echo Shows or Google Nest Hubs that do add an element of visualization to the experience.

Regardless of visuals, as seen in the latest stats from Audacy’s State of Audio Report 2022:  The Disruptors - The Listeners, the Creators and Advertisers Revolutionizing Audio sheds insights 

MedaVillage’s Lead Analyst, Jeff Minsky, recently had the opportunity to sit down with Audacy CMO Paul Suchman to discuss the key findings in the report, the scientific proof of the impact of audio, as well as the importance and expansion that local audio talent is making in the Creator Economy.

On June 16th at 2pm EST Audacy will be holding their Audacy Insight Series: State of Audio - The Disruptors webinar. You can sign up for the free session here.