In January 2020 the world began to take notice of a virus emanating from the Wuhan region of China. Yet, in the US, despite the confirmation in late January that the virus had arrived on our shores, it was mostly business as usual. For the media and tech world, all plans were 100% a go for attending the annual Music & Tech Festival, South by Southwest  (SXSW) in Austin, TX. In fact right up to the few days leading into the festival, Twitter and message boards were all in basic agreement that the organizers would never cancel it. Then, on March 6, just one week before the opening of the festival, the city of Austin canceled the event. Between that and the NBA Playoffs being canceled less than one week later, in the U.S. the “normal” began its transition to the “new normal”.

Fast forward to 2022 and thanks to the immunizations and the weaker Omicron variant our country is reopening and society is resocializing in person. Bookending and signaling the new beginning is the return of SXSW with a major focus being the convergence of tech and music in the form of Blockchain, NFTs, and Cryptocurrency.

Fox Entertainment’s Blockchain Creative Labs, spearheaded by CEO and Co-Founder of award-winning animation studio Bento Box, Scott Greenberg, is the inaugural blockchain sponsor of this weekend’s SxSW festival. 

Greenberg joins myself and Jack Myers to give us a glimpse into the role that NFTs will play and the first streaming concert on the Blockchain, with Dolly Parton during SXSW. Per Greenberg, “We believe that this technology can disrupt the content production finance industry and business. We think this is the future.”

So get your shitkickers on and your cryptowallets ready because were entering the Media Metaverse with Minsky, Myers, and Greenberg (not a law firm).