Sophie Ferron is CEO of Media Ranch, an award-winning, Canadian production and distribution company, specialising in unscripted TV formats – including factual, reality/docu-reality and lifestyle. After two decades of working across production, broadcasting, distribution and business development, she launched her own venture in 2008. In this in-depth interview, Sophie recalls how working with media giant Endemol, the company behind ‘Big Brother’ and ‘The Real World’, inspired her to focus on unscripted programmes and drove her to expand the concept globally; explains why a reality show needs to leave room for cultural differences, while keeping its overall structure to achieve international success; and shares how her desire to promote the Canadian TV production industry abroad is now bearing real fruit.