Gavin Allen is executive editor-in-chief of Huawei. He joined in 2021, after nearly two decades at the BBC, taking in senior editorial roles at BBC News, including flagship programmes like ‘Question Time’. In this in-depth interview, Gavin tackles the groundless conspiracy theories levelled at the company, the real-world consequences, and the strategy for handling an unjustified reputational attack; shares lessons learnt from launching ‘Transform’ - Huawei’s thought leadership magazine covering brand development across all sectors; and takes us behind the scenes of how he has shaped the role of editor-in-chief in one of the biggest tech companies in the world, taking into account its experience in the media.