Media Masters - Christine Hayes
Podcast |
Media Masters
Publisher |
Podcast Partners
Media Type |
audio
Podknife tags |
Careers
Interview
Media
Categories Via RSS |
Business
Business News
Entrepreneurship
News
Publication Date |
Jul 14, 2021
Episode Duration |
00:39:05

Christine Hayes is group editor-in-chief of BBC Good Food and olive magazine. The “cook’s choice” for over three decades, they recently won ‘Media Brand of the Year’ at the PPA awards, praised by the judges for their “promotion of diversity and building their subscription business during lockdown” with nearly 9 million daily page views. In this in-depth interview, Christine discusses the opportunities and issues presented by the pandemic, with interest in home cooking growing exponentially, and her team rising to the challenge to deliver under lockdown - creating, testing and photographing the recipes themselves in their own homes; discusses the changes in people’s eating habits - and those that will remain post-pandemic; and shares their corporate drive to boost inclusion, by introducing new contributors and “giving a platform to voices that aren’t heard in food.”

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