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Measuring audiences

Podcast |: The BBC Academy Podcast
Publisher |: BBC
Media Type |: audio
Podknife tags |: Broadcast Journalism,; Education,; Society & Culture,; Technology
Categories Via RSS |: Education,; Society & Culture
Publication Date |: Sep 22, 2011
Episode Duration |: 00:18:15

Simon Smith and guests discuss audience measurements for TV, radio and online content. Joining Simon are Jo Hamilton, head of Audience Measurement at the BBC, her colleague and senior planner Michaeljon Alexander-Scott, Matthew Clark, who looks after the online systems that measure the performance of the BBC website and iPlayer, and Paul Kennedy, research director at RAJAR.

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