Please login or sign up to post and edit reviews.
MD of the Content Marketing Association Rob John on content marketing’s role in publishing
Publisher |
Media Voices
Media Type |
audio
Podknife tags |
Business
Interview
Media
Categories Via RSS |
Business
Publication Date |
Jan 25, 2022
Episode Duration |
00:40:11

This week’s guest is Rob John, MD of the Content Marketing Association. He discusses what the CMA does and who its members are, how content marketing might fit within a publisher’s revenue mix, and the panel they’re running at The Publishing Show in London in March.

In the news roundup the team discusses the realities and unrealities of the metaverse for publishers, German publishers' latest attempt to curtail Google's powers, and paid subscriptions for creators on TikTok and Instagram.

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review