Podknife - Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar by MarTech Podcast // Marketing + Technology = Business Growth

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Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar

Podcast |: MarTech Podcast // Marketing + Technology = Business Growth
Publisher |: I Hear Everything
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Personal Journals,; Technology
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Jan 13, 2024
Episode Duration |: 00:12:49

Description
iTunes Summary

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with product design. Show Notes

Connect With:

Mattia Santin: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mattia Santin, Chief Marketing Officer at Hotjar, discusses maximizing customer empathy with product design

Connect With:

Mattia Santin: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode currently has no reviews.

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