This week's "Max Moment" focusses on the people, athletes, people that had an influence on Cedric Maxwell both as a child and as an adult. Max takes another serious tone today as he recalls some of the hardships he experience in the Jim Crow south.   Also, support Max's sponsor:   With Football right around the corner, it's time start placing some bets on your favorite teams, players, futures and fun contests. Head on over the http://betonline.ag, use code CLNS50 to have 50% of your first sportsbook deposit added to your bankroll when you go to clnsmedia.com/max, use promo code CLNS50. The best part is, the bonus will be added onto your balance within seconds! Learn more about your ad choices. Visit megaphone.fm/adchoices