Podknife - Mattel Bets Big On Barbie's Pink Carpet Debut by The Big Take

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Mattel Bets Big On Barbie's Pink Carpet Debut

Podcast |: The Big Take
Publisher |: Bloomberg,; iHeartPodcasts
Media Type |: audio
Podknife tags |: Business,; News & Politics
Categories Via RSS |: News
Publication Date |: Jul 07, 2023
Episode Duration |: 00:31:54

She’s been an astronaut, a scientist and the president of the United States. Now Barbie is a movie star. Bloomberg’s Kelly Gilblom joins this episode to talk about Mattel’s bet that the $100 million Barbie movie debuting July 21 — and the launch of the company’s entertainment division — will revive its biggest brand, reel in new fans and help it reclaim the No. 1 spot of global toymaker.

Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK

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