In this episode of Nonprofit Architect, Travis talks with Matt Scherer.  LinkedIn is an important tool that can help us grow our connection database.  There are very specific things you can do today to make your LinkedIn profile stand out. 

Conversation Highlights:  

{00:50} Introduction of Guest 

{05:11} Why you need to know your purpose for being on LinkedIn 

{08:56} The importance of a professional headshot.  

{16:43} Designing your profile   

{20:49} How to choose creative words that will tell your story. 

{22:10} Responding to Birthdays Matter!  

{31:12} Design your dream job, and then find it.  

Remarkable quotes:  

I was always looking for the opportunity to help people communicate great ideas.  

What is your purpose for being on LinkedIn 

Number one, Have a great profile picture 

The banner behind that profile photo is like a billboard.  

Use something creative.  

Tell your story  

Basic thing is to get the profile in place and get it functional and working 

Resources:  

 www.linkedin.com/in/mattscherer 

 Bio: Matt Scherer 

Matt Scherer has been helping thousands of veterans update and tell their stories through LinkedIn. He also works with business and nonprofit executives on how to tell their stories on LinkedIn. 

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