This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Matt Ackermann, Chief Content Officer at Integrated Partners. Matt supports Integrated Partners’ growth by creating content that enlightens, informs and entertains. He loves shining a spotlight on the incredible advisors and leaders at Integrated. He really enjoys leveraging blogs, podcasts and multimedia to highlight the incredible talent at Integrated Partners. He has spent his career coloring inside — and at times outside - the lines with amazing content. Through incredible storytelling, Integrated shares the amazing work that their advisors are doing from coast to coast. He has spent the past 20 years working for various wealth management media outlets to create content that really stands apart. Before joining Integrated in 2020, he was director of multimedia at InvestmentNews, where he was honored with 15 ASPBE awards for digital content creation, including Practice Makeover, a reality series about helping financial advisors jumpstart their business, and a documentary on impact investing that debuted at the United Nations in 2019. Before working at InvestmentNews, Matt worked at Financial Planning, American Banker and the New Jersey Law Journal, where he was honored with the New Jersey Press Association’s “Rookie of the Year'' Award in 1997. Most people would be surprised to discover that Matt has coached semi-pro baseball for the past 25 years, accumulating over 600 wins, three New Jersey state titles, and the 2019 Metropolitan Baseball League Title. When he’s not coaching baseball, he is spending time with his wife Marisa, who is a counseling director at Verona High School, and their two sons, CJ and Ryan.