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Mastercard CMO Raja Rajamannar
Podcast |
Ad Age Ad Lib
Publisher |
Ad Age
Media Type |
audio
Categories Via RSS |
Business News
News
Tech News
Publication Date |
Jun 07, 2018
Episode Duration |
00:48:10

An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time when people hate ads and have the power to block them, the surprising durability of the 20-year-old “Priceless” campaign and increasing gender diversity at his company’s ranks. We also talk about a recent Mastercard campaign that received a bit of social media backlash for promising to donate meals to starving children every time footballers Lionel Messi and Neymar Jr score a goal during the World Cup – an ad that the company ended up pulling.

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