Podknife - Mars' Kimberly West on 'purpose fatigue' (Ep. 173) by The PRovoke Media Podcast

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Mars' Kimberly West on 'purpose fatigue' (Ep. 173)

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Jun 27, 2019
Episode Duration |: 00:19:41

Mars global external communications director Kimberly West joins the Echo Chamber in Cannes to discuss the company's evolution from a low-profile manufacturer of confectionary and petcare products, into a brand that is highly visible on issues of sustainability and governance. In conversation with Arun Sudhaman, West outlines why companies must move beyond rhetoric if they are to combat 'purpose fatigue'.

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