It was day one of a new job in a new town. Toni had taken a job at a local radio station in Broome, Western Australia, and a tropical low pass went through and caused damage to buildings and businesses. 

This was the point where Toni saw that regionally based businesses can often have issues with supplies, stock levels and may need to deal with issues around internet coverage, couriers, and extra costs that small businesses in large centres don’t need to manage.

She also saw an opportunity. Many of the business owners she came into contact with were not confident in how they used social media, both to market locally and to attract domestic tourists, something that became all important when the international borders closed

Toni launched Social Project, with a focus on regional businesses, and found there is huge demand for marketing training specifically for the needs of regional businesses.

We talk through some of the benefits and drawbacks of operating a regionally based business, along with talking about one of Toni’s epic skills - instagram reels. 

I’ve always loved working with businesses in the regions without agency Identify so this episode is dear to my heart. 

Today we cover

• How Toni identified a need for social media training in Broome
• The benefits of owning and marketing a regionally based business
• The different needs for businesses marketing locally, to marketing outside the region
• Why regional businesses are often underestimated
• Why social media still counts if you’re marketing locally
• How Social Impact helps regions businesses further afield

Important Links

Toni’s Instagram

Toni’s Facebook

How to work with Toni

Other recommended Episodes

Going from Markets to selling in stores

Do you need an exit strategy?

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