Podknife - Marketing the Paralympics with Alexis Schaefer(Episode 275) by Keep the Flame Alive

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Marketing the Paralympics with Alexis Schaefer(Episode 275)

Podcast |: Keep the Flame Alive
Publisher |: Jill Jaracz & Alison Brown
Media Type |: audio
Podknife tags |: Olympics,; Sports & Recreation
Categories Via RSS |: News,; Sports,; Sports News
Publication Date |: Feb 24, 2023
Episode Duration |: 01:17:21

We love learning about the people behind the scenes who help expand the visibility of the Paralympics. On this episode we're talking with Alexis Schaefer, the former Commercial and Marketing Director of the International Paralympic Committee (IPC). Alexis talks with us about marketing the Paralympics, attracting major sponsors, and broadcasting the Games. More importantly, we've got feed beefs explained!

You can follow Alexis on LinkedIn and Twitter.

In our history moment, Jill looks at the Paralympic Games of Seoul, which are considered to be the first Games of the Paralympic modern era.

We have tons of news from our TKFLASTANIS, including updates from: