Marketing Strategies To Retire -- Constantine Yurevich // SegmentStream
Publisher |
I Hear Everything
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Jul 30, 2023
Episode Duration |
00:12:19

Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inherently flawed due to Safari’s ITP, longer sales cycles, and other limitations. As the limitations on cookies grow, marketers will need to move away from the traditional method of tracking conversions to analyzing each visit to the website to effectively track performance and understand user behavior. Today, Constantine discusses marketing strategies you need to retire. Show Notes

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Constantine Yurevich, Founder and CEO of SegmentStream, discusses marketing strategies you need to retire.

Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inherently flawed due to Safari’s ITP, longer sales cycles, and other limitations. As the limitations on cookies grow, marketers will need to move away from the traditional method of tracking conversions to analyzing each visit to the website to effectively track performance and understand user behavior. Today, Constantine discusses marketing strategies you need to retire. Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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