Author, entrepreneur, speaker, and "Deadhead" David Meerman Scott, is a leading thinker in online marketing. His eleventh book "Fanocracy" shows how returning to true human connection is the key to growing a business. In "Fanocracy", written with his daughter, he asserts that attracting fans (not followers), is the way brands need to build their businesses for the 21st Century. David joins scaling coach Julia Pimsleur  to discuss the concept of fanocracy, along with his journey, including: how a sticker on his laptop led to David joining a business that has had remarkable success; how you can use the neuroscience of personal space to your advantage in business; the techniques David uses to stay centered and healthy; and, how being a Grateful Dead and NASA "superfan" has played an important role in the concepts that led David to write "Fanocracy". See omnystudio.com/policies/listener for privacy information.