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Marketer’s Brief
Podcast |
Ad Age Ad Lib
Publisher |
Ad Age
Media Type |
audio
Categories Via RSS |
Business News
News
Tech News
Publication Date |
Mar 19, 2019
Episode Duration |
00:30:08

Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinberg, discusses what it is doing to help nudge the EV sector into the mainstream, including how charging stations might create branding opportunities.

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