Marketer's Brief
Podcast |
Ad Age Ad Lib
Publisher |
Ad Age
Media Type |
audio
Categories Via RSS |
Business News
News
Tech News
Publication Date |
Mar 12, 2019
Episode Duration |
00:27:52

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including “Whassup,” the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, as well as why Lachky thinks the beer industry has lost its way.

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