Podknife - Marketecture Feed Drop: Podcast Ad Tech for Dummies by Up Next

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Marketecture Feed Drop: Podcast Ad Tech for Dummies

Podcast |: Up Next - A Podcast Up Front
Publisher |: Sounds Profitable
Media Type |: audio
Podknife tags |: Business,; Podcasting,; Podcasts
Categories Via RSS |: Business,; Technology
Publication Date |: Feb 01, 2023
Episode Duration |: 00:44:30

Description
iTunes Summary

This week Bryan brings you a feed drop from Marketecture.tv, featuring his interview with Ari Paparo. This episode marks the beginning of a partnership between Marketecture and Sounds Profitable! Look forward to interviews conducted by Bryan himself in future on official Marketecture channels, as well as Sounds Profitable DeepDives on the Sounds Profitable YouTube channel.

From the original description:

In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies. After providing a level set on the size and maturity of the podcast ad vertical, he describes the mechanics of audio ad buying, serving, and measurement. Bryan also discusses the market dynamics in the podcast space, led by enterprise players like Spotify, IHeartMedia, and Triton Digital which operate their own ad tech platforms.

This week we bring you a feed drop from Marketecture.tv in which Ari Paparo and Bryan Barletta discuss the audio advertising industry.

From the original description:

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