Marco Iacono is COO at Viv Labs and a VP of mobile R&D at Samsung. Viv Labs is the Samsung acquisition that gave us Bixby 2.0 that was introduced last summer with the Galaxy Note 9 Launch. Marco was previously the engineering project manager for Siri at Apple for iOS, CarPlay, and Apple Watch. Earlier in his career, Marco worked at PwC and he started off out of school as a Java Engineer at Dulcian. Marco earned a BS in Computer Science from Syracuse University where he is currently a member of the advisory board for the Dept of Electrical Engineering. He is the only person that has served in product leadership for the launch of two of the five leading consumer voice assistants in the market today. Marco discusses voice assistant design, launch, and where we are headed.