Having supportive friends and family members is important, but how important is it when it comes to your business? When you launched your business or your podcast, did you expect everyone you knew to be supportive with reviews or comments and likes? I’ve been there and I know what it feels like when your expectations aren’t met, but it’s taught me a big lesson in business and in life. You shouldn’t expect rave reviews from friends and family because you aren’t in business for them. You don’t create content for them and most likely they aren’t your ideal client, therefore it doesn’t matter whether or not they support you. This sounds harsh, but when you recognize who your ideal client is, you’re going to release your expectations of others and it will be freeing!

It’s time to start managing our expectations of others in our businesses!

What we’re talking about

• How Expectations Of Others Affect You In Your Business
• Defining Your Ideal Client
• Creating Content For Your Ideal Client

How Expectations Of Others Affect You In Your Business

Launching a business or podcast is exciting and something you should be proud of. When you post that first announcement, you wait with anticipation to see the likes and comments come in and of course you are hoping that a majority will be from family and friends. But what happens when Aunt Sally and Kim from high school don’t give you any support at all? You were expecting to see how excited they were for your business, but you get nothing. You are now feeling defeated and questioning if you should be doing this at all and down the line, you might start to harbor resentment towards Aunt Sally and Kim. These expectations you created for your friends and family shouldn’t be there in the first place for two reasons. The first reason is that they aren’t your ideal client. The second reason is because you aren’t creating content or a business for your family and friends. 

Defining Your Ideal Client

When you launch your business, create podcast episodes or create content, you should be doing it for your ideal client. Before you even begin creating content, you need to define who your ideal client is. Start by naming him or her, picturing what they look like, what is their age. Get detailed about what their business or career is, what they need help with and how you can help them. When you create content, you should be thinking about your ideal client and not your friends and family. My ideal client is Keren who is in her mid-30’s, has left a corporate career, is now an entrepreneur and has an important message that she wants to share with the world with podcast interviews. My job is to save Keren time and money by doing the podcast research and pitching her to land podcast interviews. Keren is my ideal client. 

Creating Content For Your Ideal Client

Now that you know who your ideal client is, you want to create content for them. When you write your emails to your subscribers, pretend you are writing to your ideal client. Think about what solution you can provide to your client and what format would help solve their problem. Think about your ideal client as you create freebies, checklists, decide on who to interview for your podcast, episode ideas, and Instagram posts. If you keep your ideal client at the top of your mind when you create content, then you are going to attract your ideal client as your audience. 

Do you need to manage your expectations of others in your business?