Lindsay McCormick started her business without really meaning to start a business. She just wanted to try to make a sustainable, healthy toothpaste, without the landfill-bound packaging, for herself and her friends. But then to pay expenses she started selling it–and it took off, with increasingly eco-conscious consumers. She was inspired in part by the nature she was surrounded by in Southern California–she was a snowboard instructor and a surfing instructor, too. Today, while running Bite, which stands for Because It’s The Earth, and sells personal care items that are compostable, refillable, and plastic-free, she still finds inspiration way out in the deep.