Magnus Resch is a serial entrepreneur. He built companies in Europe before starting his first art business in Hong Kong. Then he built the Magnus app in New York to add price transparency to the art marketplace. At the same time, Magnus has written a series of books about the business of making and selling art. The first was a study of Best practices in art dealing. The second was “How to Become a Successful Artist.” It spawned an online course. Now, Magnus has written "How To Create And Sell NFTs - A Guide For All Artists.” In this podcast, Magnus talks about his hopes for NFTs to bring price transparency, authenticity and provenance tracking to the art market. He also explains the most pressing questions artists have about success and offers some surprising insights common to both the market for traditional art and NFTs.