On this week’s new episode, Brandon visits CEO Maggie Connors of Besito at her awesome Santa Monica office for an interview! Maggie has built one of the coolest vape companies in the space, with a very unique design and more approachable dosing for a new class of cannabis consumers. Maggie’s team has raised some capital and created a beautiful brand with amazing packaging that has resonated well in the LA cannabis scene. Brandon and Maggie dive into how to differentiate your brand in a crowded vape market, why disposable vapes are easier for consumers, and what made Maggie take the leap of faith and jump into cannabis full-time. Also, learn how Maggie took her experiences as a Stanford MBA and multiple roles in the CPG world to create Besito. Tune in, listen up, and get acquainted with Maggie and Besito! Support for this episode comes from Bespoke Financial. Bespoke Financial is the first licensed commercial lender providing short-term working capital loans exclusively to cannabis and hemp businesses. Operators often deal with long cashflow collection cycles in this industry. Bespoke aims to alleviate working capital constraints across the cannabis supply chain by providing a line of credit to their clients. Want to Support Independent Cannabis Media? Want to promote your product or service to our audience of decision makers? Email hi@investingincannabis.tv