From skateboarding bulldogs to drumming gorillas, modern advertising is teeming with wacky characters and far-fetched fantasies, often with little relation to the product actually being promoted. But why? If you have found yourself wondering how mad marketing in all its forms actually works to get us to buy things, join us as we take a look at the science supporting the strategies of the world's biggest brands. We'll be talking to marketing experts to uncover what makes a successful campaign, and the techniques agencies use to test the tautness of our heart strings while viewing their ads.... Like this podcast? Please help us by supporting the Naked Scientists