Lyn Graft is a serial entrepreneur who has founded eight companies. One constant in his career, however, is his passion for entrepreneurs' stories. Lyn has filmed over 500 entrepreneurs for television and video, including Michael Dell, Drew Houston, and Tony Robbins. Recently, he released a book titled Start with Story: The Entrepreneur's Guide to Using Story to Grow Your Business. In episode 42 of The Power of Bold, Lyn spoke with Adam about storytelling and how entrepreneurs can become better storytellers.
The conversation begins with Lyn sharing his personal story of how he became interested in sharing entrepreneurs' stories (3:16 - 11:11), including his experience filming three billionaire entrepreneurs in Texas (11:12 - 15:18). Lyn then discusses why he calls a good story the "Swiss Army knife of entrepreneurship," (15:19 - 18:38) and why humans are wired to hear stories (18:39 - 21:22).
From there, the conversation turns to Start with Story, including Lyn's thesis that storytelling equals experience plus business meaning (21:23 - 26:11) and the most important part of any story (26:12 - 28:33). Lyn then provides a case study of how a story can be formed to grab attention in a "boring" industry (28:34 - 32:44), why emotion is so critical to any story (32:45 - 36:00) and things to think about when crafting the challenge, change, and outcome aspects of your story (36:01 - 39:52). The conversation concludes with Lyn speaking about the delivery of your story (39:53 - 44:26), an underrated entrepreneur who is a fabulous storyteller (44:27 - 45:59), Lyn's contact information (46:00 - 46:55), and Adam's key takeaway from Start with Story (46:56 - 48:16).
For show notes and a transcript of our interview with Lyn Graft, visit www.thepowerofbold.com.
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