Podknife - Lyft's CMO on Disrupting a Competitive Industry, Scaling Culture & Hiring Player-Coaches by The Growth Show

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Lyft's CMO on Disrupting a Competitive Industry, Scaling Culture & Hiring Player-Coaches

Podcast |: The Growth Show
Publisher |: HubSpot
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Dec 15, 2015
Episode Duration |: 00:23:00

Pink mustaches. Fist bumps. A seat up front. These quirks help differentiate Lyft as the friendly, human option in an uber-competitive industry. And it's working. Today, the company is one of the fastest-growing ride-sharing apps on the market. We chat with Lyft CMO Kira Wampler about surviving (and thriving) in a competitive industry, scaling non-scalable parts of a company, and hiring the best people for a high-growth team. Learn more about your ad choices. Visit megaphone.fm/adchoices

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