With 2020 having been so blissfully uneventful, aren't we due for some major shakeups? It's hard to know what changes 2021 will bring for legal marketing, but, with the help of Gyi, Conrad peers into his crystal ball to see the future of the digital ad space. Are we fast approaching the digital media reckoning? Are the recent antitrust suits against Google and Facebook harbingers of a changing landscape? And can some good New Year's marketing resolutions help you prepare to weather the storm?

Marketer v. Marketer challenge is coming to a head with Gyi and Conrad set to compete to build LHLM’s listener base by each using UTM parameters (discussed here and here), key performance metrics (here), and their respective takes on creative ad copy. As promised, results of Market That Podcast will be shared with listeners in an effort to teach by example.

Will their experimentation make LHLM the best legal marketing podcast ever? You’ll know it when you hear it. Speaking of, Conrad and Gyi are asking listeners to nominate the best and worst of 2020 legal marketing for our next episode. The LHLMys will reveal:

Marketer vs. Marketer Winner Legal Ad of the Year Worst Legal Ad Best Ad - Comedy Out of the Box Best Legal Website Best Use of Social Media Best Vendor You Can’t Live Without

Nominate the best and worst you’ve seen in 2020 at this link.

Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, and LawYaw.