Lunch Hour Legal Marketing : PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation
Publisher |
Legal Talk Network
Media Type |
audio
Categories Via RSS |
Education
Publication Date |
May 15, 2019
Episode Duration |
00:47:25

Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist. Later, they talk about how to build a reputation as an authority in your practice area, offering strategies for creating a unique social media voice that cuts through the noise. Michelle also gives real-life examples of clients who have had notable PR successes and shares how lawyers can assess the benefits of a PR campaign.

Michelle Calcote King is the principal president of Reputation Ink, a content marketing and public relations agency for complex B2B industries.

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