Please login or sign up to post and edit reviews.
Lizzie Widhelm, Pandora svp of ad innovation
Podcast |
Ad Age Ad Lib
Publisher |
Ad Age
Media Type |
audio
Categories Via RSS |
Business News
News
Tech News
Publication Date |
Nov 08, 2018
Episode Duration |
00:34:40

In September, satellite radio company Sirius XM offered to plunk down $3.5 billion to acquire streaming music service Pandora. Joining us today is Pandora svp of ad innovation Lizzie Widhelm to break down what the Sirius offer means to Pandora — and vice versa. Sirius has more than 36 million subscribers in North America, Pandora has 70 million monthly listeners — fewer than 6 million of whom pay for the service. We discuss the state of advertising in the streaming space, the future of audio and why she’s bullish on podcasts. We also discuss why she thinks she didn’t experience noticeable gender discrimination until she reached senior leadership positions. Oh, and we get into what her favorite TV show was growing up. 

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review