Live social video is everywhere right now. You can’t move these days on social media sites without seeing your followers 'going live' from somewhere - no matter how mundane the subject matter. Broadcasters and brands are getting involved too, with reporters pressing the live button at scenes of breaking news, including the Brussels bombing earlier this year and the Soho vigil in response to the Orlando nightclub shooting. It’s not just serious stories which are popular. Who remembers LadBible’s last lolly standing or Buzzfeed’s exploding watermelon? These days it seems nobody wants to wait for anything. These apps offer a sense of immediacy: watch the news as it happens. In this podcast we find out: What you need to think about before pressing 'go live'. - How you can use 'lives' to drive new stories and content. - Tips and advice on running a successful live broadcast with your smartphone - How best to engage with your audience during the transmission. Sarah Brown is the strategic partnership manager at Facebook. She is a writer, producer and editor with 15 years experience in international journalism and communications, specialising in digital media and with a passion for world news and current events. Andy Dangerfield a social media editor for News at Buzz Feed UK with more than 10 years experience reporting, feature writing and broadcasting. Since joining BuzzFeed News at the start of this year, Andy has been at the forefront of delivering BuzzFeed’s news and political coverage on new platforms. Mark Frankel is the social media editor for BBC News. He has a background in journalism and currently is helping to shape and deliver a 24/7 breaking news operation for the BBC across branded social media accounts.