Live from SXSW Part III: Balancing Brand Values and Business Objectives
Podcast |
Media Roundtable
Publisher |
PodcastOne
Media Type |
audio
Categories Via RSS |
Business
Marketing
Publication Date |
Apr 27, 2022
Episode Duration |
00:37:37
In a world where, according to Edelman’s Trust Barometer, corporations are more trusted than the government and media, what do you do with that trust? At SXSW, we assembled a powerhouse panel to answer that question. This week, Oxford Road’s Founder and CEO, Dan Granger joins media veterans, Jory Des Jardins (CMO, Countable) and Natasha Simko Morgan, Ph.D. (Head of Enterprise Marketing, Indeed) to discuss the increasing challenge of aligning brand values with media spend.

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