Recently I went to Boston to present a live podcast episode at the Hubspot Inbound conference. Today I'm excited to share this episode with you which is all about leveraging web3 in your marketing right now.In today's episode, I cover the following:- The recent shifts in online marketing and decentralized social media- As marketers, why should we be caring about Web3?- The technology that gives YOU property rights on the internet- The power of partnering with existing NFT communities- The benefits of using NFT assets in your marketing- Leveraging POAP (Proof of Attendance Protocol)- The strategy behind rewarding your community actions through virtual rewards- The benefits of building a tokenised communitySHOW LINKS:- Want to access the resources from this episode? Visit
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