In this episode of "Negotiate Anything," host Kwame Christian, Esq., M.A., sits down with renowned author and consultant Lisa McLeod to delve into the art of selling with noble purpose. Lisa emphasizes the critical role of uncovering the true value during the discovery phase of negotiation, and how it can prevent deals from going south. Together, they explore actionable strategies to confidently own higher prices while focusing on the client's overall impact and satisfaction. Tune in to learn how authentic, value-driven conversations can lead to bigger, stickier, and higher-margin deals, while also enriching both personal and professional fulfillment. What will be covered: The importance of uncovering true value in the discovery phase of negotiation. Strategies for confidently owning higher prices and emphasizing impact on the client. The role of asking nuanced, impact-focused questions during the sales process. Connect with Lisa  Reserve a spot for The American Negotiation Institute's NYC workshop with Kwame Christian in a $27M luxury residence. https://www.eventbrite.com/e/negotiate-anything-how-to-get-the-best-deal-in-your-next-negotiation-registration-692511178577?aff=oddtdtcreator Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. https://www.mcleodandmore.com/selling-with-noble-purpose/ You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. McLeod & More https://www.mcleodandmore.com/ Follow Lisa on LinkedIn http://www.linkedin.com/in/lisaearlemcleod What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource. 🎁 Special Launch Offer: Subscribe today and get 50% off for the first year. That's just $10 a month or $100 for the year! 🔗 Visit negotiateanything.com to join today and secure your spot. Ensure you don't miss out on any updates or exclusive offers. Elevate your negotiation game with Negotiate Anything Premium—your future of successful negotiations starts now! 🚀