In today's episode, Anirudh Singh sits down with Liran Zelkha, Co-Founder and CTO of Lili, an all-in-one banking app designed for freelance workers. In this episode, they discuss the thriving startup ecosystem in Israel, why it's so hard to manage your money as a freelance worker, and how Lili hopes to make freelancers' lives easier. Liran Zelkha: Liran Zelkha is Co-Founder and CTO of Lili, the all-in-one banking app designed for over 500K freelance workers. He has over 20 years of tech industry experience, including as a freelancer, which inspired him to create a solution for independent workers’ unique pain points. From strategic management to hands-on coding, Liran specializes in turning lofty ideas into functioning businesses. Prior to founding Lili, Liran served as CTO and VP, Research and Development for Pepper, the first and only challenger bank in Israel. Liran was also CEO and CTO at tech consulting firm Tona and owner / co-CEO of Aluna, Israel’s leading Java and service-oriented architecture (SOA) consulting firm. Liran received bachelor's degrees in computer science from Universitat Ben Gurion Ba-Negav and The Academic College of Tel-Aviv. He is based in Israel.