What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your digital marketing agency.  ______________ With ChatGPT by our side, social media might just have the potential to become more inauthentic than ever. If, that is, you employ AI to generate your content full-time. So… should you? Gyi and Conrad talk through the current state of ChatGPT-aided content creation, explaining how to use it for what it’s worth, while leaving its lame, boring robot side out of your socials.  For today’s LHLM question, a listener asks about the value, or lack thereof, in hiring a local celebrity for your marketing scheme. Does it work? Is it fraught with peril? The guys hash it out.  Spotty communication? Red flag. No data access? Red flag. Certain indicators really do prove that it's time to oust your digital marketing agency. Things get a little heated as Gyi and Conrad outline a full list of things that just aren’t acceptable, so you’ll know when to give your agency the boot.    The News: Google is using click data as a ranking factor, because apparently Google users… like it? Ugh.  It's Goog Enough! - Blind Five Year Old  The latest announcements from Google are promising personalization: Lily Ray on LinkedIn: New ways to find just what you need on Search New ways to find just what you need on Search - The Keyword Open AI is letting you make your own version of ChatGPT: OpenAI announces platform for making custom ChatGPTs - The Verge   Mentioned in this Episode: https://www.reddit.com/r/LawFirmMarketing/ Lunch Hour Legal Marketing Podcast: The Anatomy of an Annual ...  Ask a question—get some swag! Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok