There’s a trend in the US toward casual wear, and in footwear that’s running shoes -- and flip flops. One of fastest growing brands just might be Hari Mari, who created a lifestyle brand almost by accident. Rob Sanchez sat down with this brand’s founders Lila and Jeremy Stewart on location at eTail West in Palm Springs, CA.  How Lila and Jeremy figured out issues people want to hear, distilled the information down, produce ads and aw what made the needle move A trend towards casual in the US, running shoes and flip flops Fighting cancer Challenges of a first order, re-labeling 25,000 pairs of flip flops How giving  to a cause  backfired a bit on their launch Going on the road and moving on to trade shows Flip flops meeting a need vs carving a new category for premium high end stores Creating a lifestyle brand without knowing it Now offering web-only products Marketing strategies and considerations See omnystudio.com/listener for privacy information.