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Submit ReviewI truly believe that speaking is marketing, because no matter whether it’s a project, change, idea or a product or service...you’ve got to sell it to get people buying in or buying your stuff.
As speakers we have to be great copywriters too… because the words that we speak have to be relatable and compelling. Combined with storytelling, humour and performance skills, these words have to inspire and motivate our audience to say ‘yes’ and take action.
Besides the marketing that we do with our talks on our ‘stage’, whether that’s online, or in front of a ‘live’ audience, we need to use the power of marketing to get the opportunities to speak to audiences in the first place.
Given all this, I would urge you to hang on every word of my guest on this episode… Brian Kurtz.
He’s been a pioneer of direct response marketing for the last 40 years, and he’s worked with and been mentored by some of the legends in this arena.
He’s also been speaking about direct response marketing for over 30 years, and in this show he’s sharing some of the biggest lessons he’s learned from those legends with you.
Enjoy!
What you’ll discover:
All things Brian Kurtz:
Websites:
Https://www.overdeliverbook.com
Https://www.thelegendsbook.com
Facebook: @briankurtz
LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/
Books:
Breakthrough Advertising by Eugene Schwartz
Resources:
https://www.facebook.com/groups/thespeakingclub/
https://www.saraharcher.co.uk/challenge
https://www.facebook.com/SarahArcherSpeak/
Thanks for listening!
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