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Leveraging PR to Boost Visibility, Credibility and Get Paid MORE For What You Do with Rebecca Cafiero
Podcast |
Earn Your Happy
Publisher |
Lori Harder
Media Type |
audio
Categories Via RSS |
Business
Entrepreneurship
Publication Date |
Aug 12, 2024
Episode Duration |
01:11:35
Ready to unlock the power of media visibility for your business? I’ve been working with today’s guest to get Glōci featured in Forbes, US Weekly, Business Insider, and a handful of other publications. I’m joined by the Founder of Pitch Club, Rebecca Cafiero. We talk about ways to get more visibility through media publications, how to pitch yourself as a podcast guest, and Rebecca’s framework to boost credibility and revenue. Tune in for multiple strategies to attract attention to your business. HIGHLIGHTS 00:00 The glōci ingredients that improve your digestion AND makes your skin dewy. 07:30 What goes into a press release? 14:00 What made Rebecca change her career. 19:30 What types of businesses should consider investing in PR? 25:15 The platform that offers a direct line to your engaged audiences.  30:00 Tips for being a great podcast guest (and sell without being “salesy”.) 37:30 The best publications to boost your credibility. 46:30 What do you need to have in your speaking portfolio? 52:00 How to find power partners to grow your business. 56:30 How to identify what you want to be known for. 01:01:15 What opportunities are coming up at your next event? RESOURCES Learn more about Pitch Club 2024 HERE Check Pitch Club 2025 dates HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss

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