In this episode of Empire, Jason is joined by Jack Butcher a designer, entrepreneur and the Founder of Visualize Value. After spending 10 years working in Fortune 100 advertising in NYC as a creative director for multi-billion dollar brands, Jack took the decision to start Visualize Value, allowing him to focus on highly-specialized consulting, and a product business that scales infinitely. Jason & Jack discuss how to monetize personal brands, the transition from web 2.0 to web 3.0, the advantages of NFTs and how large brands should be thinking about NFTs. -- Avalanche: Thank you to Avalanche for sponsoring Empire. Avalanche is one of the best and fastest growing smart-contract platforms in the industry. Learn more about them at https://www.avax.network/ -- ParaSwap: If you want to make a swap at the best price across the DeFi market, check out paraswap.io. ParaSwap’s state-of-the-art algorithm beats the market price across all major DEXs and brings you the most optimized swaps with the best prices, and lowest slippage. Find out more about them at https://www.paraswap.io/ -- Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like this, subscribe to Blockworks' free daily newsletter: https://blockworks.co/newsletter/ Follow me on Twitter @JasonYanowitz and let me know what you thought of the show!