The Transcript

Lesson 10: Tech Components of This Email Marketing Strategy

Voiceover: Welcome to “Get More Clients With Smarter Email Marketing,” a free audio course presented by Unemployable with Brian Clark. For the full experience, head over to Unemployable.com and sign up for the Unemployable email newsletter, the week’s top resources for independent businesspeople, personally handcrafted by serial entrepreneur and content marketing pioneer, Brian Clark. That’s Unemployable.com.

Brian Clark: Hey there and welcome back to our tenth and final lesson of how to get more clients with smarter email marketing. I’m Brian Clark and as promised this is the technical lesson that will close out the course.

Of course you’ve heard me talk throughout about our Rainmaker Platform that we use to do all of this stuff. As promised, I’m going to show you how to do it with WordPress. I did take some time to get recommendations from very smart people who are still active with WordPress, because over the last two years, I only have one site left on WordPress, so I wanted to make sure I had the best current recommendations from people who know.

The Technical Components Needed to Execute This Email Marketing Strategy

Essentially the elements you need to execute on everything I’ve laid out for you is this:

• A mobile-responsive website; mobile traffic is too big to not have a site that adapts to whatever device is viewing the site.
• You’re going to need web hosting; in the case of WordPress, you’re going to want hosting that is specifically geared towards WordPress because of the way the open-source software works.
• You’re going to need powerful specialized landing pages or for your crucial moments when you ask people to take action.
• You need a membership gateway. Now this is basically a gated content strategy where you’re not charging money for access to the content, but you are asking for registration, which in turn brings the email address.
• You’re also going to need an online course builder or learning management system. Again, plenty of people sell online courses; in this case we’re doing content marketing with something that’s worth paying for. The whole idea behind this very persuasive course is for lead generation, but of course we’re leading with true value for the people who register for it.
• You’re going to need an email marketing service that supports tagging for segmentation and suppression. I covered a lot of the elements of this in the earlier lesson.
• Then finally you’re going to need marketing automation so that you can program certain events to occur based on certain interests, actions, and other things that you’re able to glean about the people who are taking your course.

Again, the Rainmaker Platform does all this; it does a lot more, including keyword research, SEO, content optimization, podcasting tools, on and on and on. I promised that I’m not going to make this into another pitch for the Rainmaker Platform. Do take a look at it and see the value that you get at rainmakerplatform.com.

The true strength here is one integrated platform that marries website automation and email in a way that’s integrated, one login, one support contact, not 10. No maintenance, a constantly improving platform that we’re making better every single month, and the peace of mind that comes with not worrying that a plugin is going to go out of date, you’re going to get hacked, and it’s going to be a big disaster. That s rainmakerplatform.com. Take the free trial.

On WordPress, like I said, I did ask some people what their recommendations were so I could get a consensus on it and to make sure that this stays up to date because things do change with plugins and themes and all of that kind of stuff. Things happen, things fall out of flavor, new products come out that are better. I’ve created a page at unemployable.com/email. That’s unemployable.com/email. I will keep that current with my list of recommendations, but you can head over there right now and see what the current state of the art is for building a WordPress site that adds all of these elements. Everything from design frameworks to themes, to the plugins you need to make these things happen. That s unemployable.com/email. I’ll see you over there.

I hope you’ve appreciated the course; I’ve enjoyed sharing these ideas with you. We can do more of this in the future, hopefully on different topics. For now, thank you for listening and keep going.