Lori Orlinsky and Alysson Bourque return to #ReadingWithYourKids to share valuable mamrketing tips for all authors and aspiring authors. Lori and Aly are the founders of Expound Publicity and have helped over 550 authors launch and promote their books. They explained the challenges independent authors face with marketing, publicity, and avoiding scams. Social media was highlighted as an important tool, but authors were advised to focus on helpful rather than sales-focused content.

They also shared best practices for marketing children's books, including building credibility through reviews and awards, predicting future trends, and planning publicity campaigns months in advance. Lisa Jacovsky also joined us to talk about diversity and inclusion in children's literature.  She reminds us that representing diverse cultures & abilities in books provides value by allowing all children to see themselves reflected.

Lisa is a passionate advocate for kids on the a utism spectrum and her books help all kids embrace the idea that kids who are different can be great friends.  Her character in "Happy Thoughts" uses augmentative communication, increasing understanding. She is passionate about advocating for neurodiverse children through her work. Inclusion and changes to the education system were discussed as areas still needing improvement to fully support neurodiverse students.

The importance of embracing diversity, promoting positivity, and combating stigma through children's media was a recurring theme. 

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